Two different booklets were issued. The first, issued in 1935, was on single watermarked paper and had adverts in the margin. The stamps are from die 2 and the lines in the clouds are much stronger than before.
The second booklet was issued in 1936 and were from Die 3.
The first booklet
A special plate containing 144 impressions was produced to make booklets and the stamps were issued on 18 November 1935. The stamps are from die 2 and the lines in the clouds are much stronger.
The plate was laid out so that there were 3 rows each of 8 booklet panes. The middle row was inverted and so one third of the issued stamps have an inverted watermark.
The booklet panes had Parisian Tie adverts in the margins.
The number of booklets produced was 214,800.
Each booklet had 24 stamps.
The second booklet
New booklets were issued in November 1936 with the impressions from die 3.
The new booklet plate had 180 impressions. The 30 panes in the plate were organised in 6 columns of 5 panes. There were gaps between the columns that were used to produced the binding selvedge in the booklets.
Each booklet had 24 stamps. The booklets had pages, printed on both sides, of adverts for the Government State Fire and Accident Insurance Office and for the Government Life Insurance Department interleaving the four panes of stamps together with two sides describing the current postal rates. The postal rates pages are reproduced here.
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The above information is taken from The Postage Stamps of New Zealand Vol 1, 2 and 4 published by the Royal Philatelic Society of New Zealand in 1938, 1950 and 1964. All scans were made by the author.